Common questions
Straight answers about Google Ads, Shopify SEO and AI marketing — and how Topra helps brands grow.
Google Ads
How much should I budget for Google Ads?
Budgets depend on your industry, margins and growth goals. We usually start B2C e-commerce brands at 15 000–40 000 SEK/month in ad spend and B2B campaigns at 10 000–25 000 SEK/month. We re-invest profitably as ROAS improves.
How long does it take to see results?
Most campaigns show directional data within 2–4 weeks and stable, scalable performance within 6–10 weeks. We use AI bidding and rapid creative testing to shorten the learning phase.
Why are my Google Ads not converting?
Common causes are weak landing-page match, broad keyword targeting, poor conversion tracking, or uncompetitive offers. We audit tracking, search terms, landing pages and ad copy before scaling spend.
Do you manage Performance Max and Shopping campaigns?
Yes. We build, optimize and troubleshoot Google Shopping, Performance Max, Search and Display campaigns — including feed optimization and Google Merchant Center disapprovals.
Can you fix a suspended Google Ads account?
We help identify policy violations, prepare appeals and rebuild compliant campaigns. Resolution time varies from a few days to several weeks depending on the suspension reason.
Shopify SEO
How long does Shopify SEO take to work?
Meaningful organic growth usually takes 3–6 months. Technical fixes and content updates can show results sooner, while competitive rankings often need sustained authority building.
What Shopify SEO issues do you fix first?
We prioritize site speed, indexability, duplicate content, collection and product-page structure, internal linking, schema markup and Core Web Vitals — the fixes that move rankings fastest.
Can you optimize my Shopify store for international markets?
Yes. We set up hreflang, local currency, market-specific collections, translated metadata and localized content strategies for Sweden, the Nordics and broader EU expansion.
Do you also handle technical Shopify development?
We handle theme-level SEO, app audits, structured data and conversion-focused tweaks. For heavy custom development we partner with Shopify developers and act as the growth lead.
How do you measure Shopify SEO success?
We track organic traffic, keyword visibility, revenue from organic search, average position improvements and Core Web Vitals — all tied back to actual Shopify revenue.
AI Marketing
What does AI marketing actually mean at Topra?
We use AI for predictive bidding, creative generation, copy testing, audience research, forecasting and automation — but every strategy is reviewed and guided by human marketers.
Is AI-generated content safe for SEO?
When used correctly, yes. We combine AI drafting with human editing, fact-checking and brand-voice tuning so content is original, useful and aligned with search-engine quality guidelines.
Can AI improve my ad performance?
AI helps us produce more creative variants, find winning angles faster and optimize bids in real time. Clients typically see lower CPMs, higher CTRs and better ROAS within the first optimization cycle.
Do you build custom AI agents or chatbots?
We build marketing-focused AI workflows: lead-qualification chatbots, review-response agents, email personalization and reporting assistants. We do not build general enterprise AI systems.
Will AI replace my current marketing team?
No. AI amplifies what good marketers already do. We work alongside in-house teams, freelancers and founders to speed up execution and free people for higher-level strategy.
Still have questions?
Tell us what you are trying to solve and we will point you in the right direction — usually within 24 hours.
Get in touch