Topra.Topra

Services

Every digital marketing solution your brand needs

From social media and paid ads to SEO, content and AI search — plus complete websites, citizen portals and SaaS apps for governments and kommuner. Every service is powered by AI and led by senior strategists.

Social Media

Social Media Management

End-to-end management of your social presence across every major platform, powered by AI scheduling and engagement insights.

  • Content calendars & publishing
  • Community management
  • Audience growth tracking
  • Platform-specific strategy

Social Media Content Creation

Scroll-stopping posts, carousels, stories and captions designed for your brand voice and each platform's algorithm.

  • Graphics & carousels
  • Reels & short-form scripts
  • Caption writing
  • Brand-aligned templates

Instagram Growth & Engagement

Grow your Instagram following with targeted content, hashtag strategy and engagement automation.

  • Hashtag research
  • Reels strategy
  • Engagement pods
  • Follower analytics

TikTok Content & Marketing

Trend-driven TikTok content that builds reach and converts viewers into followers and customers.

  • Trend research
  • Script & filming guidance
  • Posting schedule
  • TikTok ad integration

Pinterest Marketing & Pin Design

Pinterest-first visuals and keyword-optimized pins that drive long-tail traffic to your site.

  • Pin design
  • Board strategy
  • Keyword-rich descriptions
  • Traffic analytics

LinkedIn Profile Optimization

Position your personal brand or company page as a thought leader in your industry.

  • Profile audits
  • Content strategy
  • Connection outreach
  • Company page growth

Twitter Growth & Engagement

Build authority and engagement on X/Twitter with consistent, value-driven content.

  • Thread writing
  • Reply engagement
  • Follower targeting
  • Trend jacking

Reddit Marketing & Promotion

Authentic community engagement that builds trust without breaking subreddit rules.

  • Subreddit research
  • Value-first posting
  • AMA coordination
  • Reputation monitoring

Quora Marketing & Brand Awareness

Answer-engine visibility by positioning your expertise where buyers are already asking questions.

  • Question research
  • Authority answers
  • Topic clustering
  • Link placement

Social Media Contest & Giveaway Campaigns

Viral giveaway mechanics that grow your audience and email list at the same time.

  • Campaign design
  • Entry mechanics
  • Influencer co-promotion
  • Compliance & winner selection

Paid Advertising

Facebook & Instagram Ads Campaigns

AI-managed Meta campaigns that lower cost-per-acquisition and scale winning creatives.

  • Audience targeting
  • Creative testing
  • Retargeting funnels
  • Budget optimization

Google Ads (PPC) Campaigns

Search, Shopping, Display and YouTube campaigns optimized for ROI by machine learning.

  • Keyword bidding
  • Shopping feed optimization
  • YouTube ads
  • Performance reporting

Customer Retargeting Campaigns

Bring back visitors who didn't convert with dynamic retargeting across web and social.

  • Pixel setup
  • Audience segmentation
  • Dynamic creative
  • Frequency capping

Copywriting for Ads & Websites

Conversion-focused copy that speaks to buyer pain points and drives action.

  • Ad headlines & body
  • Landing page copy
  • A/B testing
  • Tone of voice guides

SEO & AI Search

Search Engine Optimization (SEO)

Technical, on-page and off-page SEO that improves rankings and organic traffic over time.

  • Technical audits
  • On-page optimization
  • Link building
  • Rank tracking

Local SEO Optimization

Dominate local search results and map packs so nearby customers find you first.

  • Google Business Profile
  • Local citations
  • Review strategy
  • Local link building

Keyword Research & Analysis

Data-driven keyword strategy that matches search intent at every funnel stage.

  • Search volume analysis
  • Competitor gap mapping
  • Topic clusters
  • Intent classification

AI Search Marketing

Optimize your brand for AI answer engines like ChatGPT, Perplexity and Google SGE.

  • AI answer audits
  • Structured content
  • Citation building
  • Brand mention strategy

App Store Optimization (ASO)

Improve app store visibility, downloads and ratings on iOS and Android.

  • Keyword optimization
  • Screenshot design
  • Review management
  • A/B testing

Website Traffic Generation

Multi-channel traffic strategies that bring qualified visitors to your site.

  • Organic traffic
  • Paid traffic
  • Referral partnerships
  • Traffic analytics

Content & Creative

Content Writing & Blog Posts

SEO-optimized articles and blog posts that educate readers and earn search visibility.

  • Long-form articles
  • Blog strategy
  • Content updates
  • Internal linking

Content Marketing Strategy

A planned content ecosystem that attracts, nurtures and converts your ideal audience.

  • Editorial calendars
  • Content audits
  • Distribution plans
  • Performance KPIs

Press Release Writing & Distribution

Newsworthy press releases and targeted distribution to relevant media outlets.

  • Press release writing
  • Media list building
  • Distribution
  • Coverage tracking

Infographic Design for Marketing

Visual data stories that earn shares, backlinks and social engagement.

  • Data visualization
  • Shareable design
  • SEO-friendly embeds
  • Outreach assets

Brand Logo & Identity Design

Distinctive visual identity systems that make your brand instantly recognizable.

  • Logo design
  • Color & typography
  • Brand guidelines
  • Asset libraries

E-book & Lead Magnet Creation

High-value lead magnets that capture emails and move prospects into your funnel.

  • E-book writing & design
  • Checklists & templates
  • Landing pages
  • Delivery automation

Email & Automation

Email Marketing Campaigns

Lifecycle email flows and campaigns that nurture leads and drive repeat revenue.

  • Newsletters
  • Promotional campaigns
  • Drip sequences
  • A/B testing

Email List Building & Management

Grow a clean, engaged email list with opt-in strategies and list hygiene.

  • Lead capture forms
  • Welcome sequences
  • List cleaning
  • Compliance

E-mail List Segmentation & Targeting

Send the right message to the right person based on behavior, interests and lifecycle stage.

  • Behavioral segmentation
  • Personalization
  • Dynamic content
  • Re-engagement

Marketing Automation Setup

Automated workflows that save time and keep prospects moving toward purchase.

  • Workflow design
  • CRM integration
  • Lead scoring
  • Trigger-based sequences

Chatbot & Messenger Marketing

AI chatbots and messenger flows that qualify leads and support customers 24/7.

  • Chatbot setup
  • Messenger flows
  • Lead qualification
  • Support automation

SMS Marketing Campaigns

High-open-rate SMS campaigns for promotions, reminders and transactional updates.

  • List growth
  • Message copy
  • Compliance
  • Performance tracking

Video & Audio

Video Marketing & Promotional Videos

Short-form and long-form video content that captures attention and drives conversions.

  • Promo videos
  • Product demos
  • UGC-style ads
  • Motion graphics

YouTube Channel Optimization

Grow your YouTube channel with SEO, thumbnails and audience retention strategies.

  • Video SEO
  • Thumbnail design
  • Playlist strategy
  • Audience analytics

Podcast Marketing & Promotion

Launch and promote a podcast that builds authority and a loyal listener base.

  • Distribution strategy
  • Guest outreach
  • Episode promotion
  • Listener growth

Webinar & Online Workshop Promotion

Fill your webinars with qualified attendees and convert them into customers.

  • Registration funnels
  • Email sequences
  • Ad promotion
  • Replay marketing

Strategy & Growth

Brand Strategy & Positioning

Clarify your brand's promise, audience and competitive difference in the market.

  • Brand messaging
  • Positioning framework
  • Audience personas
  • Competitive audit

Reputation Management

Protect and improve how your brand appears across search, reviews and social.

  • Review generation
  • Crisis response
  • Search result cleanup
  • Sentiment monitoring

Online Reputation Monitoring

Real-time alerts and reporting on brand mentions, reviews and sentiment.

  • Mention tracking
  • Review alerts
  • Sentiment analysis
  • Monthly reports

Affiliate Marketing Setup & Management

Build a partner program that scales revenue through trusted affiliates.

  • Program setup
  • Affiliate recruitment
  • Commission strategy
  • Performance tracking

Influencer Outreach & Marketing

Find, vet and manage influencers who genuinely reach your target buyers.

  • Influencer discovery
  • Outreach & negotiation
  • Campaign management
  • ROI tracking

Influencer Collaboration Campaigns

Co-created campaigns that blend influencer creativity with your brand goals.

  • Brief creation
  • Content approvals
  • Paid amplification
  • Rights management

Influencer Product Reviews

Authentic product reviews that build trust and drive qualified purchases.

  • Product seeding
  • Review coordination
  • UGC licensing
  • Conversion tracking

Viral Marketing Campaigns

Creative campaigns engineered for shareability and cultural relevance.

  • Idea development
  • Seed strategy
  • Trend monitoring
  • Amplification

E-commerce Marketing & Product Promotion

Full-funnel marketing for online stores, from acquisition to repeat purchase.

  • Product ads
  • Cart recovery
  • Upsell flows
  • Loyalty campaigns

Marketing Funnel Creation & Management

End-to-end funnels that turn strangers into leads, customers and advocates.

  • Funnel mapping
  • Landing pages
  • Email sequences
  • Optimization

Web & Conversion

Website Design & Development

Fast, conversion-focused websites built to turn the traffic we generate into paying customers.

  • Marketing websites
  • E-commerce
  • Landing pages
  • Speed optimization

Landing Page Design & Optimization

High-converting landing pages tailored to each campaign and audience segment.

  • UX design
  • A/B testing
  • Form optimization
  • Message matching

Conversion Rate Optimization (CRO)

Data-driven experiments that increase the percentage of visitors who convert.

  • A/B testing
  • Heatmap analysis
  • Funnel audits
  • Personalization

Sales Copywriting & Persuasion Writing

High-impact sales pages and emails that move readers from interest to action.

  • Sales pages
  • VSL scripts
  • Email sequences
  • Offer framing

Analytics & PR

Marketing Analytics & Reporting

Clear dashboards and reports that show what's working and where to invest next.

  • Custom dashboards
  • Attribution modeling
  • ROI reporting
  • Monthly reviews

Digital PR & Outreach

Earn authoritative coverage and backlinks that boost SEO and brand credibility.

  • Media outreach
  • Link building
  • Thought leadership
  • Campaign PR

Government & Public Sector

Government & Municipal Websites

We design and build fast, secure and fully accessible websites for government agencies, kommuner and public organizations.

  • WCAG 2.2 AA compliance
  • Swedish & English content
  • Citizen self-service pages
  • GDPR & secure hosting

Citizen Service Portals

Self-service portals where residents log in, follow their cases and handle everything digitally — no phone queues required.

  • My-pages login
  • Case status tracking
  • Digital forms & applications
  • BankID / e-ID integration

SaaS Development for the Public Sector

Custom SaaS platforms and apps built for municipalities: case management, booking systems, internal tools and resident-facing products.

  • Case management systems
  • Booking & scheduling apps
  • Internal admin tools
  • API & system integrations

E-services & Digital Forms

Digitize permits, applications and approvals so citizens can complete entire processes online.

  • Permit & license e-services
  • Application workflows
  • Automated routing & approvals
  • Signed digital submissions

Accessibility Audits & Remediation

Audits and fixes that meet the EU Web Accessibility Directive — tested with real assistive technology, not just automated tools.

  • WCAG 2.2 audit reports
  • Screen-reader testing
  • Remediation & code fixes
  • Accessibility statements

Public Sector Digital Communication

Reach residents where they are: clear, multilingual communication campaigns and AI-powered information services.

  • Resident communication campaigns
  • Crisis & urgent info pages
  • AI chat for citizen questions
  • Multilingual content

Not sure where to start?

Tell us your goals and we'll recommend the mix of services that gets you there fastest.

Talk to us